Iroony® materials are developed by RBX Créations company,
funded in 2016 AND based in the French countryside
(Neuillac),IN NOUVELLE AQUITAINE REGION.
RBX Créations has created Gorfoo eco-friendly clothing brand,
IS A MEMBER OF THE FRENCH HEMP & LINEN ASSOCIATION,
AND OF CHANVRE (HEMP) NOUVELLE AQUITAINE ASSOCIATION.
IT IS RECOGNIZED "Innovative YOUNG COMPANY" ("JeI" CERTIFICATION).
RBX Créations is active worldwide with connections in
Germany, Switzerland, Vietnam, Japan, USA...
The core team behind Iroony is :
Charles Reboux / Co-founder, President & CTO of RBX Créations.
​
As a former podiatrist and shoe technician, Charles basically designed shoes and insoles and focused especially on materials when making these products.
​
After experiences in France and the UK, he started to look for sustainable materials and created the brand Gorfoo to highlight alternatives such as traditional hemp from Vietnam, Chinese handmade ramie, Portuguese cork, etc.
​
He got particularly amazed by hemp agronomic assets, but at the same time realized how this plant is now barely used in textile. He met various farmers & industrials to understand why. This led him to the idea of transforming hemp in a new way, for a larger application field.
His skills include biochemistry, process engineering, farming and global supply chain. His role involves both to define the process for hemp transformation, identify the right partners to work with and deliver the strategic vision.
Anne Reboux / Co-founder and General Director of RBX Créations.
​
Graduated from Telecom Ecole de Management and the University of Technology Sydney, Anne spent three years in Australia and worked as a consultant at EY (Paris, Sydney) then Epsilon (Paris), for various clients.
She developed expertise in project framing and management as well as strategy.
​
To get aligned with her ecological values, she decided to bring her skills to RBX Créations and the Iroony® project. She interacts with the diverse ecosystem around the project, in particular on business development as well as project structuration and coordination, including on technical aspects. She is also involved in the communication and promotion of the project, in particular to public structures (Regional council, water agencies, etc.). She is active (president) in Chanvre Nouvelle Aquitaine association.
Anne has been selected to Women4Climate program.