THE PURPOSE.
IROONY is building an integrated industrial platform for agricultural cellulose, designed to transform low-impact, regeneratively grown biomass into high-purity cellulose pulp for the next generation of textile fibers and bio-based materials.
This approach creates a new sourcing model that is more resilient to climate and geopolitical risks, and fully aligned with the transition towards a circular, low-carbon bioeconomy.
The purpose is also to encourage farming practices that improve soil health, preserve biodiversity, reduce dependence on irrigation, pesticides and herbicides, and increase resiliency towards climate change.
THE PROBLEM.
The global fibre market is undergoing a structural shift.
Worldwide fibre production is set to grow from 132 million tonnes in 2024 to 169 million tonnes by 2030, yet the incumbent options are increasingly constrained:
- polyester is oil-derived and sheds microplastics,
- cotton is capped by arable land and water,
- and man-made cellulosic fibres, such as viscose and lyocell, remain overwhelmingly wood-based and therefore exposed to deforestation, climate-driven risks such as forest fires and disease, and tightening regulatory and traceability requirements.
THE SOLUTION.
IROONY is a next-generation, high-purity cellulose pulp made from hemp and other agricultural biomass such as miscanthus and flax by-products, giving textile, packaging and bioplastics manufacturers a traceable, low-carbon alternative to wood-, cotton- and oil- based fibres.
As a drop-in ingredient, IROONY preserves the existing downstream supply chain while transforming its footprint. First independent life-cycle analysis shows a 31% reduction in CO₂ versus polyester, an 80% reduction in CO₂ versus wood viscose and a 99% reduction in water use versus cotton.
