TEAM
IROONY is led by its two founders, Charles and Anne Reboux.
Brother and sister, they grew up together in the French countryside within the Cognac area.
​They combine their complementary backgrounds of technical innovation, textile development and business strategy, to push forward the IROONY project.
As he wanted to develop its own footwear brand, Charles multiplied the on-site visits of ​textile factories across Europe and Asia. Testing of different fibers for various product development grew his knowledge for materials. His search for fibers with ecological assets led him to focus on hemp.
​
Experimenting with a wide range of fibers for product development gave him an in-depth understanding of materials. His search for alternatives with strong environmental benefits ultimately led him to hemp.
​
When IROONY idea emerged from Charles experience, Anne left her career in consultancy to join the project, aligning with her intention to create positive impact through her work.
​​​
Now their unique expertise combining agriculture, biochemistry, textile and innovation is recognized in the ecosystem.
​
​
AWARDS
2024
International Textile Manufacturers Federation (ITMF)
International Cooperation Award received with DITF during the annual conference, hold in Samarkand - Ouzbekistan
​
2023
Scientific publication with DITF in Fibers
Next-Generation Cellulosic Filaments from Hemp Pulp via Dry-Jet Wet Spinning Using HighPerCell® Technology
​
2022
TechTextil Fair Frankfurt
IROONY received the Innovation award in the category “New Material”
​
2022
NOVA Institute International Conference Cellulose Fibres
IROONY is selected among the six Nominees of the Innovation Award
​
2021
International Textile Manufacturers Federation (ITMF)
Next-Generation Cellulosic Filaments from Hemp Pulp via Dry-Jet Wet Spinning Using HighPerCell® Technology
​
​
​
