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TEAM

IROONY is led by its two founders, Charles and Anne Reboux. 

Brother and sister, they grew up together in the French countryside within the Cognac area.

They combine their complementary backgrounds of technical innovation, textile development and business strategy, to push forward the IROONY project. 

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Charles Reboux

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Cofounder, CEO

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Charles graduated in podiatry from the Paris School of Podiatry. He worked in technical textiles and footwear design, with a training at UAL London.

Then he founded the Gorfoo® textile brand and designed all the products.

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Anne Reboux

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Cofounder, COO

 

​​Anne holds a Master's degree from Télécom INT Management Sud Paris and is postgraduate from UTS, Sydney.

She spent several years in consulting (EY, SoftComputing) before dedicating herself to IROONY.​​

As he wanted to develop its own footwear brand, Charles multiplied the on-site visits of ​textile factories across Europe and Asia. Testing of different fibers for various product development grew his knowledge for materials. His search for fibers with ecological assets led him to focus on hemp. 

Experimenting with a wide range of fibers for product development gave him an in-depth understanding of materials. His search for alternatives with strong environmental benefits ultimately led him to hemp.

When IROONY idea emerged from Charles experience, Anne left her career in consultancy to join the project, aligning with her intention to create positive impact through her work.

Now their unique expertise combining agriculture, biochemistry, textile and innovation is recognized in the ecosystem.

AWARDS

2024

International Textile Manufacturers Federation (ITMF)

International Cooperation Award received with DITF during the annual conference, hold in Samarkand - Ouzbekistan

2023

Scientific publication with DITF in Fibers 

Next-Generation Cellulosic Filaments from Hemp Pulp via Dry-Jet Wet Spinning Using HighPerCell® Technology

2022

TechTextil Fair Frankfurt

IROONY received the Innovation award in the category “New Material”

2022

NOVA Institute International Conference Cellulose Fibres

IROONY is selected among the six Nominees of the Innovation Award

2021

International Textile Manufacturers Federation (ITMF)

Next-Generation Cellulosic Filaments from Hemp Pulp via Dry-Jet Wet Spinning Using HighPerCell® Technology

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Contact

RBX Creations (IROONY® project)

4, Rue des Puits de Romas 

17520 Neuillac

FRANCE

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